NC Zoo Rebrand
This project focuses on redefining the identity of the North Carolina Zoo. The goal is to refresh its image to appeal to a new contemporary audience. The rebranding process involved analyzing the NC Zoo’s core values as an organization and aligning them with current market trends. The brand was then transformed to better connect with its target demographic by updating the color palette, logo, typography, and other elements.
Reimagining Nature For A New Generation
The goal for this project was to rebrand and refresh a more youthful aesthetic for the North Carolina Zoo's visual identity.
The rebranding process focused on aligning the zoo’s core values with current market trends to attract a youthful audience. This included updating the logo, color palette, typography, and various signage elements to create a more modern and vibrant approach.
