The Great Lost Bear

The idea of this project is to reimagine the visual identity of a local bar in Portland, Maine, with an emphasis on maintaining its existing community while refining its overall brand. The approach centers on developing a more consistent system by reducing reliance on AI-generated imagery and streamlining the use of typefaces. This project also explores the role of murals as an extension of the brand within physical space, using illustration as a primary visual element. Through this process, the goal is to examine how spatial design and illustration can intersect to create a more unified and immersive rebrand.